![](https://framerusercontent.com/images/Ja7jNJSGeFpUOQFw2jgBCwl5eLs.jpg)
Cold Investor CRM
Founders don’t know enough investors and haven’t got a warm enough investor list.
The documentation and dataroom are partly prepared but not good enough to get investors over the line.
Weak Pitch
The pitch is not strong enough.
Unclear Terms
The deal terms are not clear or aligned with the investor market.
Loose Marketing
The round marketing process/pitching is not being run tightly enough.
Torus has the answers!
Community
Join your fellow founders in the raise journey in our awesome Circle space. You will learn so much being immersed in this community. Save time and look much better to your investors by accessing our industry leading tools, guides, and blogs. Every aspect of the raise journey has content that is curated to support you. Unblock and learn with our fornightly office hours.
Club
Torus Club provides a step-by-step cap raise roadmap and exclusive weekly sessions that guides founders through every aspect of the fundraising process—preperation, marketing and through to close. All of the key tasks required have tools, guides and tips to ensure that you do a great job, quickly, confidently, and with very little cost! There are 2 incredibly valuable group coaching sessions each week. These sessions keep founders unblocked and moving, learning and accountable!
Board
Torus Board gives you the confidence to move fast, by ensuring you have the plan, data, feedback and support that you need Get support and accountability to take time each month to work on the business, not in it Simple and clear monthly board process to follow. This is critical to maintain focus and momentum, and confidence that you’re on track! Risk Management management and review Advice and support across the key business elements: sales and marketing, operations and finance. If you have gaps, fill them with our support marketplace quickly, to maintain momentum.
About us
The core team behind Cake, a next-gen equity management software with 10,000+ customers across 15 countries. We've built a global early-stage partnership network of over 300 accelerators, incubators, VCs, legal and accounting firms, and have personally supported over 5,000 founders with their equity.
We create and share market-leading toolkits, benchmarking guides, and thought leadership resources, recognised globally for our expertise in early-stage equity. Our team members are mentors in top accelerators like Techstars, Startmate, and Founder Institute, and host popular podcasts on the topic.
We've invested in over 20 startups alongside leading VCs like Blackbird, Airtree, and TEN13. We organise and sponsor events that combine fun and education, covering topics like equity, go-to-market strategies, and wellness activities like yoga, surfing, and tennis. Our community values a healthy work-life balance, empowered by nature, family, and a supportive network.
Join the community today.
Community on Circle
Premium coaching membership option
![](https://framerusercontent.com/images/ZYRiQ2mOhAdTthlbDKTLCYAZI.png?scale-down-to=512)
![](https://framerusercontent.com/images/EsaUl4vIrAjToe5waSFQMD3mM.png)
![](https://framerusercontent.com/images/Mbf8ukLnBOkFYmMtpPiNfUc.png?scale-down-to=512)
![](https://framerusercontent.com/images/vpHsbqmtZDUZgxUOeqoWG4ASViU.png?scale-down-to=512)
![](https://framerusercontent.com/images/bCAlDM2RnuSKKXu8frIdUz06q0.png)
![](https://framerusercontent.com/images/0yi1gsCOrr3k7uOQAVxQqwZ3E.png?scale-down-to=512)
![](https://framerusercontent.com/images/QGHyq5tomQK5fKTw5HiuefgE2M.png?scale-down-to=512)